Brand Visualization

Helping the brand strategists communicate their idea of “Real Commitment” to Merrill Lynch’s Global Commercial Real Estate group, we developed several ideas to illustrate this concept. It was an excellent tool to get the client excited about the new positioning. The ad has an honest, straightforward feel with the use of bold, simple type and a short compelling headline. The heavy granite block for clients at the close of a deal illustrates a commitment in a bold and tactile way.