Identity System

The identity for Northpoint Mortgage Corporation conveys the brand attributes of trust and stability. The identity was applied to stationery, signage and forms. A simple guideline was created for vendors.

Identity System Concepts

These additional concepts were presented to the client. The star symbol is based on the north star: a trusted, fixed point. The light represents a dream or an idea. The four arrow symbol is based on the directional guidance of a compass.