Identity System

This identity is for a new service provided by Sprint and local cable companies, allowing the customer to get cable and internet on a mobile phone. The name is inspired by the mobility of getting something traditionally only at home. The identity is a simple word mark, to allow for reproducibility at small sizes. The angle gives the mark an active feel. Combining the mark with dynamic images and illustrations tells the story of the brand. The images also show the content available on the phone with this service.