Portal Brand Concept

Westfield’s new brand positioning “Transform Everyday” positions the mall giant as a place where the everyday is transformed to a unique and special experience. The portal concept evokes a feeling of being transformed to a new place – a unique experience awaits you inside. The ornate frame gives the customer the freedom to create their own experience. The system is extremely flexible, to allow it to be used for all communication needs.

Connector Brand Collateral

I helped to extend this chosen concept of a “Connector” into a new system for Westfield by creating sample communications to be used in the guideline manual. The designs help to illustrate how this flexible brand system can  maintain consistency through simple rules and examples.